Today’s Business is all about the art of applying knowledge and ideas to create and provide superior value in order to meet the society’s needs in a fast changing digital and social market place. UITS Journal of Business Studies caters to needs of all those researchers and academicians looking forward to contribute through their knowledge, skills and abilities in different aspects of Business. Therefore, we invited conceptual, theoretical, and empirical research works on contemporary issues in business from academicians, researchers, and scholars. We are very happy to acknowledge the receiving of a substantial number of scholarly works covering the aforementioned areas from home and abroad.
Thereafter, all research articles went through a rigorous editorial screening and anonymous peer review process and our distinguish reviewer panels put intensive efforts to ensure the quality of standard of the journal. The current issue of UITS Journal of Business studies covers the research knowledge and understanding of business studies including economics, management, accounting, finance, marketing, hospitality and tourism, digital and social media issues that advance the knowledge of the contemporary world, society and technological development in business.
We do believe the findings of research contributions published in this journal would provide a source of reference to the academicians, scholars, and researchers, and contribute to the extension of the theoretical and practical knowledge in the concerned fields. Notably, the findings of the published articles also have implications for managerial policy making, host communities and the larger society. Last but not the least, all articles published in UITS Journal of Business Studies are available in UITS Library and Research Centers, and also available at
https://uits.edu.bd/uits-research-center
